Industrial Packaging Design
At BW Filling & Closing, we offer comprehensive services to help your product’s packaging stand out. From packaging design for new packaging to packaging design for change of format, material, packaging. Our global approach ensures that all design and performance choices meet the needs of both food and non-food packaging.
Packaging Designs That Stand Out
Product differentiation is key in a crowded marketplace. However, not all packaging designs can be easily brought to life. Wrong design can delay your product's market entry. To avoid delays, our global approach includes industrial packaging design.
By working with our Packaging Design department, you can align marketing goals with industrial constraints.
Packaging Design Process
What sets our industrial packaging design process apart is our in-depth knowledge of our machines. This minimizes the frustrating trials and errors often experienced with other design services that don’t fully understand the feasibility of our machines.
Step 1: Customer Brief
We start by determining the best design for your rigid package shape based on your product features. This helps us understand the project and its feasibility. Key questions we answer include:
- What is the product type?
- Who are the targeted customers?
- Where is the market location?
- What is the preferred packaging technology?
- What is the cup or bottle specifications?
Step 2: Market Research & Trends
We conduct research on the project environment and target market to optimize the useability and appeal of the packaging. Deliverables include developing a mood board, completing a customer analysis and reporting on industry benchmarks.
Step 3: Project Prototyping
After completing market and customer research, we then propose options for single-SKU items and multipack designs for your complete line. We provide 3D renderings and mockups of our proposed packaging to help visualize the final product and help with decision-making.
Step 4: Cup Optimization
Once you approve the final cup or bottle design, your product’s packaging is now fully optimized. The top 4 ways our packaging design process optimizes cups and bottles are:
- Plastic Reduction: Minimizing the plastic material needed for each cup or bottle.
- Palletization Pattern: Optimizing the cup or bottle to fit more products on a pallet, saving on transportation costs.
- Top Load Resistance: Improving the top load resistance to maintain product quality and endure safe delivery.
- Shape Optimization: Creating a new cup or bottle shape that is optimized for cultural trends, industry standards and your product requirements.
Product Design
Our food packaging solutions include various filling options to enhance your product's value, including but not limited to:
- Fruit-on-the-bottom pre-filling
- Vertical or horizontal multilayer products
- Swirling with or without fruit pieces
- Multiple flavor blends within the same SKU
- Toppings like sauce or sculpted whipped cream
Align Marketing with Innovative Packaging
Achieve your marketing goals with a new packaging design. Here are three common marketing initiatives our customers often pursue:
- Improving Sustainability: Enhance sustainability by changing the packaging material or shape.
- Size Impression: Alter the appearance of the product size to capture customers’ attention.
- Premiumization: Generate demand by creating a premium version of your product.
Discover full insights on achieving your marketing goals with industrial packaging design in our blog post “Aligning Aftermarket Programs with Marketing.”
Ready to Elevate Your Packaging?
At BW Filling & Closing, we're dedicated to helping your product stand out with innovative and efficient packaging solutions. Whether you're looking to improve sustainability, enhance product appeal, or create a premium version of your product, our team is here to support you every step of the way.
Contact us today to discuss your packaging needs and discover how our comprehensive services can help you achieve your marketing goals. Fill out our contact form below and one of our experts will get back with you shortly.
